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The Future of What
Music Business Association
305 episodes
1 week ago
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.
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All content for The Future of What is the property of Music Business Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.
Show more...
Music
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Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud
The Future of What
16 minutes 8 seconds
3 weeks ago
Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!
The Future of What
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.