From streaming platforms and meal kits to beauty boxes and even pet food deliveries - it seems there’s a subscription for just about everything.

But what’s driving this shift from ownership to access?

And why are some generations more on board than others?

To kick off season 17, our podcast producer, Holly Schaaf, sits down with podcast host and Director of Advisory at McCrindle, Ashley Fell, to unpack McCrindle’s latest insights on the subscription economy.