We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.
We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.
In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microsoft, Lucid) and reveals the inner workings of Minecraft's experimentation program.
We dive deep into:• The "Spillover Effect": Unique challenges of A/B testing in a multiplayer game environment and how to solve them.• Delivery vs. Growth Mindset: Why simply shipping features isn't enough and how to shift focus to measurable outcomes.• The Ladder of Evidence: Why tests backed by user research have a 50% success rate compared to the industry average.• 3 Pillars of Experimentation: Trustworthiness, Velocity, and Democratization—and why trust must always come first.
Whether you're a Product Manager or Growth Marketer, Tim's insights on building a culture of evidence-based decision-making are invaluable.