The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
417 episodes
1 day ago
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
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How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
417. The Secret to Building a Brand People Love with Steve Carse
The Game Changing Attorney Podcast with Michael Mogill
41 minutes
1 day ago
417. The Secret to Building a Brand People Love with Steve Carse
What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta’s most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity.
Here’s what you’ll learn:
Why true differentiation starts with curiosity, courage, and a willingness to stand out
How to build a brand that grows through authentic community connection
What it takes to scale culture, empower your team, and expand into new markets
Want to build something people rave about and love doing it? This episode shows you what it requires.
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Show Notes:
02:34 — Steve shares why showing up consistently matters more than talent or timing
03:52 — The early fear that King of Pops might be a fad and how they pushed through uncertainty
07:30 — How artisan-level craft, sourcing, and process became their lasting competitive advantage
09:40 — The moment Steve realized the brand was becoming something bigger than a seasonal idea
12:36 — The challenge of scaling a beloved local brand into unfamiliar markets
14:07 — How COVID unexpectedly unlocked a new business model and created the cartrepreneur movement
19:39 — Why culture must be driven from the front and why leaders must care more than anyone else
38:24 — How becoming a parent changed Steve’s leadership, perspective, and purpose
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Links & Resources:
King of Pops
Work Is Fun by Steve Carse
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
406. How to Build a Law Firm Culture That Actually Works
370. — Why Playing It Safe Is Killing Your Growth with Verne Harnish
338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
