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The Gaming Founders Podcast
Eden Chen and Kevin Zhang
18 episodes
1 week ago
Welcome to The Gaming Founders Podcast, where we interview founders that have shaped the gaming industry. You’ll hear origin stories, tactics that helped founders and companies survive and thrive, and key lessons for anyone building the next generation of gaming companies. Your hosts are Eden Chen, CEO of Pragma Platform and Kevin Zhang, Partner at Upfront Ventures.
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Entrepreneurship
Business
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All content for The Gaming Founders Podcast is the property of Eden Chen and Kevin Zhang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Gaming Founders Podcast, where we interview founders that have shaped the gaming industry. You’ll hear origin stories, tactics that helped founders and companies survive and thrive, and key lessons for anyone building the next generation of gaming companies. Your hosts are Eden Chen, CEO of Pragma Platform and Kevin Zhang, Partner at Upfront Ventures.
Show more...
Entrepreneurship
Business
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Mike Morhaime on Blizzard's Iteration Culture that Built Starcraft, Warcraft, and Diablo
The Gaming Founders Podcast
56 minutes 43 seconds
3 months ago
Mike Morhaime on Blizzard's Iteration Culture that Built Starcraft, Warcraft, and Diablo

Why did NO major Blizzard game ever ship according to plan - and why that's actually the secret to success?

Blizzard was nearly broke when Davidson Associates saved them. Co-founder Mike Morhaime borrowed $15,000 from his grandmother, maxed out family credit lines, and was passing around floppy disks with no LAN network when the acquisition happened. In this candid conversation, Mike Morhaime reveals to Eden Chen (Pragma CEO) and Kevin Zhang (Upfront Ventures) how a sixth-grader's programming obsession on a Valley Professional Arcade evolved into billion-dollar franchises. "There's almost no Blizzard games where we knew what we wanted to make and it went exactly as planned," Mike confesses, explaining why 90% of success comes down to execution over ideas.

The Warcraft origin story reads like startup legend—inspired by Dune II, built with multiplayer-first thinking, and scaled from moderate success to order-of-magnitude breakthrough within one year. Fresh from launching Dream Haven's radical publisher-developer partnership model, Mike explains how studio leaders become co-founders rather than vendors. What's his biggest regret? Selling too early instead of staying independent. This isn't just gaming history—it's a blueprint for building enduring franchises while navigating corporate acquisitions and maintaining creative control.

Mike Morhaime co-founded Blizzard Entertainment in 1991 (originally Silicon & Synapse) with Frank Pearce and Allen Adham, serving as President for nearly three decades. Under his leadership, Blizzard created iconic franchises including Warcraft, StarCraft, Diablo, and World of Warcraft, plus the Battle.net gaming service. After departing in 2019, he founded Dreamhaven as CEO, reimagining game publishing through developer partnerships. Morhaime earned his Electrical Engineering degree from UCLA and has received the Ernst & Young Entrepreneur of the Year award and DICE Summit Honor Award.

Discussion points:

  • (00:00) Mike's foundational philosophy - execution trumps ideas, iterative development approach, and the reality that no Blizzard game ever went exactly as planned

  • (02:26) Gaming genesis - from Atari 2600 to programming on Valley Professional Arcade in sixth grade, Alan Adham's recruitment pitch, and the leap from Western Digital to game development

  • (08:51) Bootstrap beginnings - $15,000 grandmother loan, $10,000 graduation gift, maxed credit lines, and Davidson Associates acquisition as the crucial lifeline

  • (16:47) Warcraft breakthrough - the Dune II inspiration, multiplayer vision from day one, Warcraft I's moderate success versus Warcraft II's order-of-magnitude explosion

  • (21:22) Corporate carousel - navigating acquisitions through Davidson to CUC to Cendant to Vivendi, staying focused on game quality while parent companies churned

  • (23:47) Culture and execution mastery - passionate teams, market gap identification, the 90% execution rule, and why no Blizzard game shipped as originally planned

  • (31:27) Dream Haven genesis - post-Blizzard brainstorming, the partner-publisher model, co-founder studio leadership, and starting over without built-in communities

  • (42:45) Modern game development philosophy - leveraging proven engines, building quality reputation, experimental territory exploration, and cross-platform innovation potential

  • (48:02) Lightning round insights - Star Trek, MechaBelum, Marvel IP dreams, pickleball passion, Alan Adham's mentorship wisdom, and the ultimate advice: stay independent, buy Bitcoin

  • Send us your comments, like and subscribe so you won’t miss an episode!

The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures.

Resources:

Mike Morhaime LinkedIn

Gaming Founders Podcast

Eden Chen LinkedIn

Kevin Zhang LinkedIn

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Upfront Ventures

Pragma.gg


The Gaming Founders Podcast
Welcome to The Gaming Founders Podcast, where we interview founders that have shaped the gaming industry. You’ll hear origin stories, tactics that helped founders and companies survive and thrive, and key lessons for anyone building the next generation of gaming companies. Your hosts are Eden Chen, CEO of Pragma Platform and Kevin Zhang, Partner at Upfront Ventures.