SoFi began as a student loan alternative, but has exploded into a fully chartered digital bank with a mission to “get your money right.” How did it expand from lending into credit cards, investing, checking accounts, and even a thriving B2B tech platform? In this episode, we explore the brand’s journey, its one-stop-shop strategy for younger, high-earning customers, and the cross-selling engine that’s winning over investors. Tune in for a deep dive into SoFi’s resilience in the face of economic shifts, the role of its Galileo and Technisys acquisitions, and why it might just redefine how we manage our finances—all through a single seamless app.