Leveraging Mobile Apps - Retail Media’s Next Frontier with Brian Quinn

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The Garage: Tools For Retail Media Innovation

Adweek

57 episodes

5 months ago

Retail Media is expected to grow exponentially in the coming years. The best version of the industry’s future requires purposefully open partnerships with merchants, clients, agencies, and vendors. The Garage dives into the why, the how, and the who cares of retail media innovation. Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective, The Garage will explore what lies ahead for this exciting industry and weave a common thread of collaborative innovation through conversations.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Leveraging Mobile Apps - Retail Media’s Next Frontier with Brian Quinn

The Garage: Tools For Retail Media Innovation

31 minutes 33 seconds

5 months ago

Leveraging Mobile Apps - Retail Media’s Next Frontier with Brian Quinn

Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer.

What You’ll Learn:

How to unlock the power of apps for loyalty programs
Why mobile apps offer rich customer data and engagement opportunities
Why independent measurement platforms are essential for retail media networks
How connecting online and offline attribution can boost campaign measurement
Why standardization across retail media is crucial
The foresight into future of retail media, CTV, and mobile convergence for advertisers

Tune in for a more robust conversation.

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.

Hosted on Acast. See acast.com/privacy for more information.