What You'll Learn

1. How to break the "whiteboard paralysis" that keeps founders stuck in planning mode instead of testing ideas
2. Why situational leadership frameworks help founders delegate effectively without losing control
3. The specific methodology behind "decision journaling" to build confidence in high-stakes choices
4. How to create a "Keystone document" that makes AI 10x more effective for business operations
5. Why reframing sales as problem-solving eliminates the "icky" feeling around business development
6. The two critical mistakes that prevent 90% of founders from successfully scaling their businesses
7. How to design operational workflows around individual energy patterns and zone of genius
8. Why 2024-2025 represents a golden age for founders despite market volatility and AI disruption

Some Takeaways:

1. The "No Battle Plan Survives Contact" Principle
2. The Delegation Paradox for Scaling
3. Decision Journaling for Founder Confidence
4. The Keystone Document Revolution
5. Sales as Service, Not Transaction
6. The AI Implementation Sweet Spot
7. The Mom Test for Real Customer Insights
8. Community-Driven Business Transitions
9. The Golden Age Contrarian View

Links:

Where to find Caitlin

• Linkedin: https://www.linkedin.com/in/ceoferguson/
• Website - https://www.coopilots.io/
• Podcast: https://groundsforgrowth.podbean.com/

Where to find Milly

• Linkedin: https://www.linkedin.com/in/milly-tamati/
• Website: http://www.millytamati.com/

Generalist World resources:

• Podcast: https://open.spotify.com/show/0qbGzMUMDCK5v3XbvRANmD?si=b1d7af51c24e43ee
• The Generalist Quiz: https://www.generalistquiz.com/
• Essays: https://www.generalistcareer.com/
• Upcoming events: https://lu.ma/generalist.events
• Positioning Guidebook: https://www.generalist.world/positioning

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