In this episode of The Genius Scale Podcast, we sit down with Jan Meinicke, co-founder of 9x, to unpack what “AI-first operations” actually looks like inside B2B scale-ups. Jan shares how 9x evolved from an automation agency into an AI enablement company focused on training business teams to build their own no-code and AI workflows.

They cover why upskilling teams can outperform outsourcing automation, the three capability areas needed to get real value from AI (domain expertise, an experimental mindset, and core technical understanding), and a practical framework for prioritizing workflows using time and frequency. The conversation also touches on where human-in-the-loop still matters and how leaders can approach AI adoption and reskilling with clarity.