What happens when the dream job empties you out? John Wesoff spent a decade engineering Apple’s retail stores across the world. Prestige, responsibility, global travel—the whole package. Then COVID hit, burnout hit harder, and he walked away from all of it. In this conversation, John breaks down how he rebuilt his life and career around a brutal rule that most “impact investors” are too afraid to say out loud: “If I’m not financially viable, I do negative impact. Finance comes first—or nothing works.” We go deep on: • What Apple taught him about discipline, curiosity, and the danger of too many questions • How burnout became the wake-up call that forced a complete reinvention • Why energy efficiency is one of the only building improvements with ROI that compounds • Why modular housing is the only realistic path out of America’s housing shortage • The difference between impact that performs in real life vs. impact that performs on Instagram • The truth about Class C communities, affordability, and where change actually happens • How small investors underestimate the power of $10K–$50K when used with intention This episode is blunt, grounded, and refreshingly real. It’s for operators who care about returns, investors who care about impact, and anyone trying to build something that actually matters. LLC = Leverage. Longevity. Confrontation.