Did you know that 92% of sales professionals fail to build genuine trust with their customers?   In "The ABC's of Effective Selling," Wes Schaeffer – the renowned "Sales Whisperer" – shatters traditional sales myths and reveals the transformative strategies that separate top performers from the average. This episode is a deep dive into the art and science of selling, where curiosity trumps aggression and serving customers becomes the ultimate path to success.   Drawing from his rich background spanning military service, entrepreneurship, and sales excellence, Wes unpacks practical wisdom that goes beyond scripts and tactics. Learn how to truly understand customer pain points, build unshakeable trust, and approach sales as a collaborative journey of problem-solving rather than a transactional chase.   Whether you're a seasoned sales professional or an entrepreneur looking to improve your pitch, this episode offers actionable insights that will fundamentally change how you view and execute sales.   Guest Details: Wes Schaeffer Wes Schaeffer is The Business Fixer®. He sees the message you want to convey but can’t find the words and gives them to you because if you don’t toot your own horn, there is  no music. He’s a brown belt in Brazilian Jiu-Jitsu and the president of his HOA, so mow your lawn and pay attention to what this veteran, father of 7, and grandfather of three has to say. He’s written a couple of books...spoken around the world, published over 700 podcasts, and...was once duct-taped to a bar in Korea, which we may or may not talk about. wes@fixerwes.com https://wesschaeffer.com/ EVENTS:  GROWTH ALLIANCE CENTER  learn more → www.growthalliancecenter.com The GAC is a Premier Business Network that provides a hybrid experience of masterminds, collaboration, coworking, and business strategy with high-achieving business leaders who are elevating one another through reciprocity and prosperous relationships to grow and scale a Kingdom Business of Generational Wealth.   Hachie Business Mixer - December 10th at 6:30pm Waxahachie TX WORK WITH US: For businesses earning 6 figures in revenue book a call here: Next Level 12 month Mastermind     For multi 6-figure and 7-figure business owners who are ready to scale book a call here: https://calendly.com/team-hervey/biz-growth-strategy-call    Social Media   IG: @ladondrahervey     ||    FB:@theladondrahervey     Contact: Website: ladondrahervey.com info@ladondrahervey.com