The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
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The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Beyond AI: The Case for Human-Centered Marketing - Show #147
The Global Marketing Show
18 minutes
6 days ago
Beyond AI: The Case for Human-Centered Marketing - Show #147
In this episode, Michelle Fox, a marketing leader at Rapport International, discusses her career journey and perspective on language solutions. Michelle shares how her background in high-growth B2B industries shaped her approach to authentic communication and why she was drawn to Rapport’s people-first culture and commitment to high-quality translation services.
The conversation highlights the dangers of relying on low-cost, automated translation tools, stressing the importance of industry-specific expertise and cultural context that only professional linguists can provide. Michelle also unpacks best practices for global marketing, from clearly defining the ideal customer profile (ICP) to maintaining brand authenticity across markets and aligning sales and marketing efforts for impact. She emphasizes the role of customer feedback in shaping strategies and offers practical advice for companies scaling internationally.
What You’ll Learn in This Episode:
Why professional translation is critical for technical and culturally nuanced content
The risks of relying too heavily on automated, low-cost translation tools
How to maintain brand consistency and authenticity across global audiences
The Global Marketing Show
The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
