Welcome to the Global Sales Leader Podcast, where we dive deep into the world of sales leadership with industry experts. In this episode, we are joined by Keenan, a renowned sales thought leader and the mind behind Gap Selling. Keenan shares his insights on the role of critical thinking in sales, the impact of artificial intelligence, and the secrets to being in the top 1% of your profession. Unlocking the Micro Layer of AI in Sales: In this episode, Keenan provides a unique perspective on the applications of artificial intelligence (AI) in the sales process. While acknowledging potential use cases at the microlayer for AI, he emphasizes that his focus is on critical thinking. Keenan argues that AI, at its current stage, cannot be a critical thinker, primarily relying on black-and-white data. The Complexity of Selling: Keenan passionately expresses his belief that selling is a highly complex process rooted in critical thinking. He asserts that AI falls short in understanding the nuances of each sales interaction, as no two sales are identical. Keenan challenges the notion that communication is the sole factor in sales success, emphasizing that effective communication is a highway, but critical thinking is the process that truly matters. He believes that Gap Selling is all about challenging salespeople to engage in critical thinking and problem-solving from the very beginning of the sales process. The Essence of Likability and Credibility: Discussing the importance of likability and credibility, Keenan challenges the conventional wisdom associated with being likeable in sales. He argues that trust, not necessarily likability, is the key element in influencing buying decisions. Keenan emphasizes the significance of credibility, believing that being credible and having the necessary skill sets are crucial for gaining trust. He debunks the idea that being likeable is essential and underscores the need for providing value and solutions that can drive change. The Power of Critical Thinking in Sales Leadership: Keenan delves into his leadership philosophy and highlights the critical role of critical thinking in sales leadership. He emphasizes the need for leaders to challenge their teams to think critically, take ownership of their work, and understand the root causes of challenges. Keenan believes that effective leadership involves guiding individuals to recognize the need for change and providing the tools to navigate it successfully. Analytical Thinkers in Sales: Drawing on his experience, Keenan distinguishes between different types of salespeople and identifies analytical thinkers as adept at critical thinking. He contrasts them with the flashy sales methodologies of the 1980s, emphasizing the need for a deeper understanding of customers' pain points. Solution Selling and Building Trust: Keenan discusses solution selling, drawing on principles from his book. He shares insights on the importance of trust, credibility, and understanding the customer better than they know themselves. Lessons from Personal Experiences: Reflecting on his journey, Keenan shares experiences from his foray into golf and skiing. He emphasizes his commitment to being the best at whatever he pursues and draws parallels between his athletic endeavours and professional life. Navigating Failures and Maximizing Learning: Keenan opens up about his failures, particularly in the businesses he started before Gap Selling. He views failures as opportunities to maximize return on investment and encourages others to fail forward. Don't miss out on the opportunity to learn from industry experts and gain the edge you need to thrive in the ever-evolving sales landscape. Subscribe to Jason Cooper's Global Sales Leadership Podcast now and unlock the secrets to sales success. Get ready to elevate your sales game and achieve extraordinary results!