The Theory and Practice of Brand Architecture

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The Good Brand Podcast

Good, Brand Consultants

54 episodes

2 weeks ago

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

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Marketing

Business,

Management

The Theory and Practice of Brand Architecture

The Good Brand Podcast

20 minutes

1 year ago

The Theory and Practice of Brand Architecture

The theory around brand architecture is well documented. What's missing in those discussions is what happens in practice. When you decide that it's time to restructure your product portfolio, how can you avoid the big mistakes and bring your colleagues with you on the brand architecture journey?