The Value of B2B Brand Values

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The Good Brand Podcast

Good, Brand Consultants

54 episodes

2 weeks ago

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.

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Marketing

Business,

Management

The Value of B2B Brand Values

The Good Brand Podcast

23 minutes

2 years ago

The Value of B2B Brand Values

Yes, we've changed the name of the podcast. We're being more descriptive. We'll talk about it a wee bit on the next podcast. But in this barnstormer, Chris researched the brand values on B2B websites. He was underwhelmed. So, what's the point of having them? And can we make them better? We chat it through. It gets deep.

Here's the article that Chris wrote with all the facts and figures:

The Value of Brand Values.