In this episode of the Grayling Media podcast, we explore one of the most pressing and complex issues facing Britain today: the impact of smartphones and social media on younger generations — particularly Gen Z and Gen Alpha.

Host Tanya Joseph is joined by Anna McShane, Director and Founder of The New Britain Project, and Neil Kleiner, Managing Director of social-first agency Movement, to unpack new research findings, shifting public attitudes, and the evolving responsibilities of governments, brands, and parents alike.

Together, they discuss:

- Key insights from the New Britain Project's latest report on online safety

- How brands are adapting to ethical and empowering content creation

- The role of regulation vs. personal and parental responsibility.

Whether you're a policymaker, parent, educator, marketer, or simply someone navigating the digital age, this conversation offers valuable insights on shaping a safer, healthier onlineworld.

🔗 Access the full report here: https://www.newbritain.org.uk/social-media

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