Alignment is the cornerstone of a successful company, touching every aspect from the business plan, to the product, to the marketing. A cohesive narrative is what separates the good from the great, and no one understands this better than Chris Hare, founder of The Storied Future. In this episode, Chris joins Matt to unpack the transformative power of storytelling in business. Drawing from his experience with global tech giants like Microsoft and Amazon, Chris shares how his time in the industry inspired him to cut through the noise and focus on the compelling stories that leader may not know how to tell. In this episode, he discusses how he helps CEOs uncover their personal "atomic stories"—narratives that not only center their humanity but also act as a North Star, guiding their companies forward. Chris dives into practical storytelling techniques, how to approach 360 interviews, and how to hunt for the "plot twist" that can make your company’s story truly stand out. If you're looking to explore how authentic storytelling can drive both organizational change and personal growth, this episode is one you won’t want to miss!