Narratives are everywhere.  From Pride and Prejudice to TikTok, from business strategies to bedtime stories—storytelling is the invisible thread that connects us all.  We dive into the timeless power of storytelling with creative writer, Poppy Hollingworth. From ancient literature to modern-day marketing, Poppy breaks down the key elements that make a great story and how narratives shape our world. She explores the seven core story structures, the role of emotion in storytelling, and how businesses can leverage different narratives for greater impact. Poppy shares fascinating insights on how instant gratification has appeared on platforms like TikTok, mirroring serialized storytelling exemplified by authors like Charles Dickens. She also tackles the evolution of digital storytelling, the impermanence of online content, and how physical books are perfectly poised for a nostalgic comeback. If you’ve ever wondered what makes stories stick and how they continue to shape our world, this episode is for you!