In a special episode of The Great Retail Debate, Martin Newman and David Boynton explore the ideas behind Martin’s new book, ROI Reimagined. Challenging traditional measures of success, Martin introduces 11 new metrics—spanning inspiration, integrity, inclusion, innovation, and more. The hosts unpack how long-term thinking, stakeholder alignment, and ruthless prioritization can transform business performance, ultimately showing why customer centricity is not a soft ideal but a powerful strategy for sustainable growth.
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In a special episode of The Great Retail Debate, Martin Newman and David Boynton explore the ideas behind Martin’s new book, ROI Reimagined. Challenging traditional measures of success, Martin introduces 11 new metrics—spanning inspiration, integrity, inclusion, innovation, and more. The hosts unpack how long-term thinking, stakeholder alignment, and ruthless prioritization can transform business performance, ultimately showing why customer centricity is not a soft ideal but a powerful strategy for sustainable growth.
In this episode of The Great Retail Debate, Martin Newman and David Boynton dive into the evolving world of retail loyalty. Using Selfridges’ innovative ‘Unlocked’ program as a springboard, they explore how brands are moving beyond traditional points-based systems to foster deeper customer connections through experiential rewards. The hosts also unpack what makes loyalty giants like Amazon and Apple so effective, and why storytelling is quickly overtaking performance marketing in the battle for customer attention. Tune in for a sharp take on the new age of brand loyalty.
The Great Retail Debate
In a special episode of The Great Retail Debate, Martin Newman and David Boynton explore the ideas behind Martin’s new book, ROI Reimagined. Challenging traditional measures of success, Martin introduces 11 new metrics—spanning inspiration, integrity, inclusion, innovation, and more. The hosts unpack how long-term thinking, stakeholder alignment, and ruthless prioritization can transform business performance, ultimately showing why customer centricity is not a soft ideal but a powerful strategy for sustainable growth.
