Deeply impassioned by the low-waste movement, Sasha was inspired to create Green Life Trading Co., a refillery and low waste e-shop and brick-and-mortar shop in Madison, WI in her journey to reduce her own environmental impact. She believes in a balanced approach in consumption management and low-waste habits and is a major proponent of "progress over perfection.” This is exactly why Sasha believes that the low-waste movement needs to continue to be inclusive and meet people where they are in order to work towards success. With a focus on closed-loop supply chains and sustainable packaging, she prides herself on the product transparency they offer and believes in an imperfect sustainability model to nurture a greener lifestyle. Educating her customers, both in-store and online, is foundational to her business in order for each person to find the products and level of implication that feels right for them.
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