The Green Rush is real. From lawmakers and investment bankers, to CEOs and investors, we will look at how people are transforming cannabis from the shadows of the illicit market into a cash crop that draws in entrepreneurs from Hollywood to Wall Street. Hosts Lewis Goldberg and Anne Donohoe help you navigate the business of cannabis.
All content for The Green Rush is the property of The Green Rush and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Green Rush is real. From lawmakers and investment bankers, to CEOs and investors, we will look at how people are transforming cannabis from the shadows of the illicit market into a cash crop that draws in entrepreneurs from Hollywood to Wall Street. Hosts Lewis Goldberg and Anne Donohoe help you navigate the business of cannabis.
Betty Aldworth, MAPS, Director of Communications (REVISIT)
The Green Rush
1 hour 1 minute 37 seconds
1 year ago
Betty Aldworth, MAPS, Director of Communications (REVISIT)
This summer, the Green Rush team is revisiting our extensive archives, curating a selection of over 300 past episodes. This collection will feature memorable moments, insightful interviews, and some of the team's favorite episodes, providing both new listeners and long-time fans an opportunity to explore or rediscover the best of Green Rush. Stay tuned for the upcoming launch of our new podcast in the fall, "Alternatively Speaking."
This week our host Anne Donohoe is joined by the incomparable Betty Aldworth, Director of Communications and Marketing for MAPS. An activist and advocate since her first anti-nukes demonstration as a pre-teen, Betty has spent the last two decades as one of the leading voices around restorative justice and drug policy reform advocating for safety, justice and education within the cannabis and psychedelics industries.
In this conversation Anne sat down with Betty to discuss why advocacy for marginalized groups is a core part of who she is, the important intersection of marketing and messaging that shapes these industries, what types of reform she would implement if she were Biden’s Drug Czar and what’s coming down the pipeline at MAPS.
And as a special treat, this discussion included our first ever surprise call-in where a special guest phoned into our recording to ask Betty some additional questions about her work!
So sit back and enjoy our conversation with Betty Aldworth, Director of Communications and Marketing at MAPS.
Links and mentions in the show:
https://maps.org/
https://psychedelicscience.org/
Links to the guest’s company and social media accounts:
Betty Aldworth’s LinkedIn: https://www.linkedin.com/in/bettyaldworth/
Betty Aldworth’s Website: https://bettyaldworth.com/
Betty Aldworth’s Instagram: https://www.instagram.com/bettyaldworth/
Show Credits:
This episode was hosted by Anne Donohoe of KCSA Strategic Communications. Special thanks to our Program Director, Shea Gunther and Producer, Maria Petsanas.
You can learn more about how KCSA can help your cannabis and psychedelic companies by visiting www.kcsa.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:
The Green Rush is real. From lawmakers and investment bankers, to CEOs and investors, we will look at how people are transforming cannabis from the shadows of the illicit market into a cash crop that draws in entrepreneurs from Hollywood to Wall Street. Hosts Lewis Goldberg and Anne Donohoe help you navigate the business of cannabis.
