In this episode, we till the soil between tradition and tomorrow. Melissa Webb, commercial landscaping analytics leader at Bomdata, joins the Podcast to unpack why data is the new fertilizer: the steady feed that strengthens roots, sharpens operations, and helps great teams grow with confidence, season after season.From estimating and routing to labor planning, Melissa shows how analytics honor the craft we’ve always trusted, while giving leaders clearer sightlines, fewer surprises, and healthier margins. It’s forward-thinking grounded in the old virtues: measure twice, cut once, care for people, and steward the land.