This one is likely better to be watched on Youtubeย (so you can see the writing and editing).
In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:
- Identifying proper search intent and avoiding the "high school research paper" intro
- Showing how to position your true product differentiator instead of using generic claims
- Demonstrating how to write for advanced audiences who already understand your category
- Explaining why pain points should be concise and relevant to your reader's current stage
Whether you're writing bottom-of-funnel content or product comparisons, these principles will help you create more effective content marketing that actually drives conversions.
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๐ Learn more about SEO content writing: https://www.growandconvert.com/content-marketing/seo-content-writing/
The detail principle for writing good blog posts: https://www.growandconvert.com/content-marketing/how-to-write-a-good-blog-post/