How SEO will Change with AI Search

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The Grow and Convert Marketing Show

Benji Hyam and Devesh Khanal

55 episodes

2 weeks ago

We share our thoughts and ideas on how to grow a business.

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We share our thoughts and ideas on how to grow a business.

Marketing

Business,

Entrepreneurship

How SEO will Change with AI Search

The Grow and Convert Marketing Show

33 minutes

5 months ago

How SEO will Change with AI Search

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.

Here's what we've discovered so far:

- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context
- Top-of-funnel "what is" content is officially dead in AI search
- Your positioning and value props determine if you get recommended (or ignored)
- Specific pain point content now matters more than ever

Key insights from this episode:
✅ How ChatGPT positions different companies (and why some get terrible descriptions)
✅ Why broad content strategies will fail in the AI search era
✅ The new content approach that actually gets you mentioned

We'll show you actual ChatGPT conversations from prospects who found us, plus live searches showing how different agencies get positioned.

The bottom line: AI search rewards specificity and clear positioning. Generic content and broad messaging will make you invisible.

🔗 Check out our AI search ranking tracker: https://traqer.ai

📖 Read the full article: https://www.growandconvert.com/ai/ai-search/

What's your experience with AI search? Drop a comment below!