23 - Why You Can’t Convert More Leads to Pipeline (SaaS)

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The Growth and Influence Podcast

Andrew Schultz

41 episodes

6 hours ago

Fast growth in tech and consulting used to be about tactics ... But today, it’s just as much about identity. In the age of AI, where automation, enrichment, and high-volume messaging are the price to play ... There’s a very real risk of losing sight of who we set out to be. Are we still building the kind of business we wanted … or just keeping up? Are we driving the technology ... or is the technology driving us? In this podcast, we explore both the cutting edge tactics and the time-tested values behind businesses that are fast-growing, long-lasting, and make an enormous human impact.

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23 - Why You Can’t Convert More Leads to Pipeline (SaaS)

The Growth and Influence Podcast

21 minutes 47 seconds

1 year ago

23 - Why You Can’t Convert More Leads to Pipeline (SaaS)

The fundamental rules that SaaS marketing has followed to drive leads into the sales pipeline (SLG)...

Or persuade free users to upgrade to paid subscriptions (PLG)...

No longer work anymore. For over a decade, SaaS has enjoyed an environment where the rules other industries had follow didn't apply here.

But as almost-free capital has disappeared and scrutiny on profitability and unit economics has created new definitions for success...

SaaS is going to have to start using the principles that companies in other industries use to win.

In this episode, I'm going to teach 3 critical keys for converting mildly-engaged leads into the next step in the customer journey.