24 - Are You Wasting Time and Money on Brand?

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The Growth and Influence Podcast

Andrew Schultz

41 episodes

6 hours ago

Fast growth in tech and consulting used to be about tactics ... But today, it’s just as much about identity. In the age of AI, where automation, enrichment, and high-volume messaging are the price to play ... There’s a very real risk of losing sight of who we set out to be. Are we still building the kind of business we wanted … or just keeping up? Are we driving the technology ... or is the technology driving us? In this podcast, we explore both the cutting edge tactics and the time-tested values behind businesses that are fast-growing, long-lasting, and make an enormous human impact.

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Fast growth in tech and consulting used to be about tactics ... But today, it’s just as much about identity. In the age of AI, where automation, enrichment, and high-volume messaging are the price to play ... There’s a very real risk of losing sight of who we set out to be. Are we still building the kind of business we wanted … or just keeping up? Are we driving the technology ... or is the technology driving us? In this podcast, we explore both the cutting edge tactics and the time-tested values behind businesses that are fast-growing, long-lasting, and make an enormous human impact.

Show more...

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24 - Are You Wasting Time and Money on Brand?

The Growth and Influence Podcast

26 minutes 56 seconds

1 year ago

24 - Are You Wasting Time and Money on Brand?

For visuals, find this episode on YouTube also: https://www.youtube.com/channel/UCSYui1FCDhSGFlZbVMi6CtQ

It's all about awareness.

Most marketers are familiar with the awareness scale, especially as it applies to B2C marketing.

It's essential to marketing to B2B prospects also.

But is there an aggregate awareness level in your market as a whole that you should be aware of?

And what does this have to do with the effectiveness of your branding efforts?

Listen to this episode to find out.