You want your reader to take action when they read your email.
But how do you get someone to spend the time and energy doing something...
When the only tool you have is a block of text they're going to read?
The answer is in psychology.
If you want to influence someone, you must understand what already influences them.
Then, you craft language that aligns with the way they see the world.
That language can be aligned with either the positive or the negative ways they see the world, but it must be aligned with strongly held views.
We'll go deeper in this episode.