In this episode of The Better Growth Blueprint, Kai is joined by Grigori Bokeria and Adam Echter, Co-Managing Partners of Industrials at Simon-Kucher, for a deep dive into the evolving industrial sector. Drawing from their expertise across Europe and the U.S., Grigori and Adam explore the impact of economic volatility on demand, the importance of trust and value communication, and how dynamic pricing strategies are reshaping the industry. They also share why industrials don’t need to be at the cutting edge of innovation to thrive—adapting proven strategies can be just as effective.

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