In this episode of The Growth Blueprint, Sara Yamase, Global Head of TMT, and Eddie Hartman, Senior Partner and Board Member, unpack how AI is moving from hype to real business value. They explore how companies can use proprietary data and intelligent product design to differentiate in an increasingly commoditized AI landscape. The conversation dives into the evolution of pricing and monetization models, from usage-based and outcome-based pricing to smarter ways of capturing value. Discover how technology leaders can balance rapid innovation with human decision-making. For more resources, please visit: https://www.simon-kucher.com/.