In this episode of The Growth Code Podcast, host Ethen Ostroff sits down with Joe Dougherty Jr, a legendary Philadelphia radio personality known for his powerful networking reach, to unpack what truly drives growth in today’s law firms. The conversation challenges the obsession with lead cost and instead reframes success around cost per case, explaining why personal injury, workers’ compensation, and mass tort leads are some of the most valuable and most wasted opportunities in the legal industry. Ethen breaks down how firms lose cases through weak intake systems, limited availability, and poor follow-up, while Joe adds perspective on communication, trust, and relationship-building from decades in radio and media. Together, they connect marketing, intake culture, and human connection into a single growth strategy that law firms can apply immediately.