In this live SXSW Sydney edition of Rules Don’t Apply, Dan Krigstein sits down with Ricky Sutton journalist, strategist and creator of the Future Media podcast for a bold, no-filter conversation about how storytelling, truth and media power are being rewritten by AI.

Ricky brings decades of newsroom experience, entrepreneurial grit and a touch of chaos theory to the stage arguing it’s time for media to stop playing defence and start fighting smart.

In this episode, you’ll hear about:

• Why the media industry has “forgotten it can win” and how to fix that

• Why “doing more with less” is the wrong AI mindset

• The chaos engine: how randomness keeps creativity alive

• Why truth isn’t one thing and why that’s okay

• How creators and journalists can learn from each other

Smart, surprising and a little provocative, it’s a masterclass in what happens when courage meets creativity.

Tune in, think differently and dare to do things your own way.