Welcome to episode eight of Stories Untold, where we chat with Anna Jackson, Head of Creative Excellence at Telstra — a storyteller, strategist, and champion of brave ideas.From copywriting beginnings to leading creative at scale, Anna shares how she’s learned to trust her gut, embrace vulnerability, and build space for creativity to thrive. She reflects on the power of diverse voices, breaking free from expectations, and why creativity belongs to everyone.• Why creativity needs structure but not too much• How to build a culture that encourages experimentation and curiosity • The storytelling frameworks that connect brands to people• How missing data can stall progress and leave entire markets untapped • Emotion drives action more than logicCurious to find out how she’s reshaping the meaning of creative leadership? Press play now.