In this episode of the Growth Focus Podcast, host Gary Lafferty speaks with Biju Ashokan, founder and CEO of Radius Agent, about building a fast-growing tech company without relying on cold outreach. They discuss the importance of white labeling, the unique value proposition of Radius, and effective growth strategies. Biju shares insights on the significance of having the right team, the role of founders in sales, and how to build trust with clients. The conversation emphasizes the need for profitability, efficiency, and the continuous evolution of products in the tech space. Biju Ashokan is the founder and CEO of Radius Agent, focusing on empowering independent real estate brokerages. Radius Agent aims to provide tools for team leaders to grow their own brands and brokerages. Takeaways Biju Ashokan is the founder and CEO of Radius Agent, focusing on empowering independent real estate brokerages. Radius Agent aims to provide tools for team leaders to grow their own brands and brokerages. The real estate tech market is crowded, and Radius differentiates itself by helping entire brokerages, not just individual agents. White labeling allows clients to take ownership of the software, enhancing their brand and trust. Building a good product is essential for growth and requires the right team in place. Founders should be involved in sales, especially in enterprise sales, to build trust and credibility. Cold outreach is less effective in the real estate industry; referrals and word-of-mouth are more powerful. Client success stories are crucial for marketing and growth strategies. Profitability, efficiency, and time are key values that Radius emphasizes to its clients. Continuous product development is necessary; there should always be a 'next 30%' to work on. Titles Building a Tech Company Without Cold Outreach The Power of White Labeling in Tech Growth Sound Bites "Build a good product." "Your gut is always right." "You need to protect your idea." Chapters 00:00 Introduction to Growth Focus Podcast 01:15 Biju Ashokan's Journey in Tech and Real Estate 02:48 Understanding Radius and Its Unique Value Proposition 06:20 The Role of AI in Real Estate Tech 09:05 Building Trust and Credibility in Sales 13:21 Growth Strategies and Lessons Learned 17:59 The Importance of Founder-Led Sales 25:20 Future Goals and Vision for Radius 28:11 Final Insights for Founders