AI Marketing: Transforming Customer Engagement

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The Growth Genius - Business & Marketing Podcast

Infidigit

70 episodes

2 weeks ago

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand. Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges. Explore new strategies and combine them with your own learnings to create a growth story for yourself. Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

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Marketing

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AI Marketing: Transforming Customer Engagement

The Growth Genius - Business & Marketing Podcast

59 minutes 28 seconds

1 year ago

AI Marketing: Transforming Customer Engagement

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights. 🚀 *Quick Insights:* - The critical importance of not blindly trusting AI-generated content. - How technology, competitive markets, and social media are reshaping consumer expectations. - The undeniable influence of hyper-personalization in today's business landscape. - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra. 🔍 *Key Takeaways:* - Understanding the balance between AI's capabilities and ethical considerations. - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences. - The future of advertising in the digital age and how AI is setting new benchmarks.