Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates. 🌐 Anuja's Role at MamaEarth: Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success. 🔄 Evolving Consumer Needs: Discover how consumer needs have evolved over the years and how MamaEarth has adeptly navigated these changes, staying at the forefront of meeting evolving expectations. 📈 Navigating Digital Advertising Challenges: Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game. 🏆 The Art of Brand Building: Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity. 🤝 Influencer Marketing Unveiled: Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience. 🔍 Organic Search Strategies: Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility. 🤖 AI in Marketing: Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts. 🛒 Marketplace Strategies: Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape. 📈 Growth Stories and Takeaways: Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success. About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.