In this episode, we had the pleasure of diving into the intricate world of SEO with Chris, the founder of BrisTechTonic. Chris shared his journey from being hesitant about SEO to becoming a go-to expert in the field, especially after moving to Bristol and immersing himself in a community of creative businesses.

We explored the nuances of local versus national SEO, emphasizing the importance of a well-structured website to avoid issues like keyword cannibalization. Chris stressed the significance of content, advising that writing for the reader, not the search engine, is key to success in today's algorithm-driven landscape.

The conversation then shifted to the evolution of SEO strategies in response to the ever-changing internet, the shrinking attention spans of users, and the critical role of understanding search intent. Chris provided valuable insights into keyword research, content clusters, and the concept of E-E-A-T (Experience, Expertise, Authority, and Trust) in creating high-quality content.

We also tackled the tricky subject of link building, discussing ethical strategies and the importance of relevancy and niche in acquiring backlinks. Chris warned against the allure of cheap, low-quality links and highlighted the value of natural link profiles.

As we wrapped up, Chris shared his thoughts on measuring the success of an SEO campaign, the common pitfalls to avoid, and the importance of patience and trust in the SEO process. He also touched on the future of SEO with the rise of AI and Google's SGE, reinforcing the need for quality content.

For those eager to connect with Chris and learn more about his work, you can find him at bristectonic.co.uk and on various social media platforms as @bristectonic.

A huge thank you to Chris for joining us and sharing his SEO wisdom!