In this insightful episode of The Growth Guide, we had the pleasure of speaking with Chaya Glatt, an expert in creating digital funnels that ensure prospects are warm by the time they join your sales meeting. Chaya shared her strategies for optimizing digital touch points such as emails, lead magnets, and websites to pre-qualify prospects, ensuring they have a clear understanding of what your business does and who it serves before they even book a meeting.

Chaya emphasized the importance of branded conversion copy over generic conversion copy, highlighting the need to make an emotional connection with the audience. She walked us through a case study of her work with an automation consultant, illustrating how she helped the client reposition their brand and target a specific audience through storytelling and addressing their pain points.

We also delved into the nuances of messaging at different stages of the sales funnel. Chaya explained that top-of-the-funnel copy should acknowledge the prospect's lack of familiarity with your brand, while middle-of-the-funnel content should nurture their interest, and bottom-of-the-funnel copy should be more direct in offering your services.

Chaya's approach is hands-on, working closely with clients in a research phase to extract the unique value propositions of their offerings. She also assists in refining target audiences and aligning brand strategy with messaging for a cohesive brand experience.

Listeners interested in learning more about Chaya's work or accessing free resources on copywriting and brand strategy can visit her website at https://chayaglatt.com/ or check out this free resource https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/

We thank Chaya for her valuable insights and look forward to bringing more growth strategies to our listeners in future episodes.