Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
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Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
Build It and They Will Come? The BIGGEST Lie in Franchise Growth You’ve opened your doors. You posted your ribbon cutting. You even lit up that neon "OPEN" sign like it was Times Square. And... crickets. In this episode, Marcus and McKenzie are tearing down the dangerous myth that launching a business automatically means customers will show up. (Spoiler: They won’t.) Why does this matter? Because too many franchise owners are waiting until day one to start marketing — and wonder...
The Growth Hack
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
