Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
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Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
Follow Up or Fall Behind: The Real Reason You're Losing Sales
The Growth Hack
19 minutes
9 months ago
Follow Up or Fall Behind: The Real Reason You're Losing Sales
Bad Leads Aren’t Bad—You Just Gave Up Too Soon. In this episode of The Growth Hack Franchise Marketing Unleashed, host Marcus Slater—founder and CEO of AdCloud Agency and Slater Digital Group—is joined by brand director Mckenzie to challenge a common marketing misconception: that a “bad lead” is a dead end. Spoiler alert: It’s not. Most leads don’t convert because they’re not nurtured the right way—or long enough. What you'll learn in this episode: Why no lead is truly “bad”—just mistimed or ...
The Growth Hack
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...