Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
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Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
Cut Marketing, Kill Growth? Why Visibility Is NOT Optional “If business is slow, marketing isn’t the problem—it’s the only solution.” In this episode, Marcus Slater (Founder of AdCloud and Slater Digital Group) and Creative Director Mckenzie tackle one of the biggest mistakes franchise owners make when things get tight: cutting the marketing budget. Spoiler alert: turning off the visibility faucet only makes things worse. If you’ve ever said “let’s just pause ads for now,” this episo...
The Growth Hack
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
