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The Growth Hack
Marcus Slater
25 episodes
5 months ago
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
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Marketing
Business
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Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
Show more...
Marketing
Business
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No One's Coming to Your Grand Opening (Unless You Do This First)
The Growth Hack
15 minutes
7 months ago
No One's Coming to Your Grand Opening (Unless You Do This First)
🎉 Your Grand Opening is NOT a Surprise Party: Why Pre-Launch Ads Are Non-Negotiable In this episode, Marcus and McKenzie break down why waiting to market until you're open is the business equivalent of throwing a party and forgetting to send the invites. 🥴 Here’s the truth: “Coming soon” signs won’t fill your books. If you want a packed grand opening and a profitable first month, the work starts BEFORE you cut the ribbon. We're talking pre-launch lead gen, VIP offers, hype-building campaig...
The Growth Hack
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...