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The Growth Hack
Marcus Slater
25 episodes
5 months ago
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
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Marketing
Business
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Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...
Show more...
Marketing
Business
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We Gave AI a Timeout
The Growth Hack
18 minutes
5 months ago
We Gave AI a Timeout
Everyone’s obsessed with “speed to lead”—instant replies, lightning-fast automation, zero human lag. But what if slowing down actually converts better? In this episode, Marcus Slater, founder of AdCloud, breaks down a simple two-minute delay we added to AI follow-up across 20 studios—and the surprising results that came with it. Spoiler: Faster isn’t always better. Especially if it feels like a robot. 🎯 What you’ll see in this episode: Why AI follow-up still needs a human touchWhat happened w...
The Growth Hack
Cutting Our Ad Budget Boosted Bookings by 26% — Here’s How In this episode of The Growth Hack: Franchise Marketing Unleashed, host Marcus Slater (founder of AdCloud and Slater Digital Group) reveals how slashing paid ad spend actually increased bookings. No viral hacks. No new offers. Just smarter strategy. You’ll hear how shifting budget from cold prospecting to high-intent channels like Google Search, Maps, and retargeting led to higher-quality leads, lower cost per booking, and stronger RO...