The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.
The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
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The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.
The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)
The Growth Hub Podcast
28 minutes 36 seconds
2 years ago
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)
How much do founders know about Sales and Marketing? How much should they?
Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.
In other words, he has a lot to say about sales and marketing.
Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podcast to hear his thoughts on how founders should kickstart selling and what they can do to ensure a strong alignment between Marketing and Sales.
In the first part of our chat, Dave tells us about the importance of understanding the basics of sales.
> CMO vs. CEO: What’s best?
> What do founders need to know about selling?
> How can a founder become a good “Chief Salesperson”?
> The impact of technology in the sales landscape.
Happy listening!
The Growth Hub Podcast
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.
The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.
With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
