360-Degree Innovation: People, Product, Process: Anil Gurnani, CSMO of TTK Prestige

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The Growth Playbook: Insights from Global Leaders

Growisto

19 episodes

1 week ago

The biggest barrier to growth is not what to do, but how to do it. Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses. Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.

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360-Degree Innovation: People, Product, Process: Anil Gurnani, CSMO of TTK Prestige

The Growth Playbook: Insights from Global Leaders

30 minutes

3 months ago

360-Degree Innovation: People, Product, Process: Anil Gurnani, CSMO of TTK Prestige

How do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing?

In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints.

Anil reveals:

Why teams should never have more than 3 KRAs (and how this drives 40% better results)
How comparing a gas stove to car mileage revolutionized their marketing
Why challenger brands should completely ignore feature innovation
The 80% confidence rule that cuts product launch times by months
How TTK turns 700+ stores into a real-time innovation engine

Plus: Learn why "me-too" products are killing your innovation metrics and discover the counterintuitive approach to incentivizing teams that actually works.

If you're struggling to balance innovation with execution or wondering how to get teams focused on what matters, this conversation delivers frameworks you can implement immediately.

Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.

Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com