#52: Building a European food powerhouse with Paulig CEO Rolf Ladau

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The Growth Pod

Genero

71 episodes

1 week ago

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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#52: Building a European food powerhouse with Paulig CEO Rolf Ladau

The Growth Pod

58 minutes 42 seconds

1 year ago

#52: Building a European food powerhouse with Paulig CEO Rolf Ladau

Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more.

Learn more:

https://paulig.com/

https://generogrowth.com/

https://www.linkedin.com/in/rolf-ladau-458b892

(0:00) Introduction

(1:10) Working at Unilever, P&G, Coca-Cola and more

(4:15) How to build and maintain world-class consumer brands

(11:40) Do brands spend too little on marketing?

(14:25) Becoming the CEO of Paulig

(20:30) Santa Maria’s growth journey, playbooks, and the future of snacking

(33:07) How Paulig has succeded for 148 years

(40:15) The art and science of brand positioning

(46:05) Feedback loops and learning from mistakes

(49:33) The business case for sustainability