#53: Growth & dialogue in the stakeholder economy with Miltton's Fredrik Heinonen

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The Growth Pod

Genero

71 episodes

1 week ago

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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#53: Growth & dialogue in the stakeholder economy with Miltton's Fredrik Heinonen

The Growth Pod

39 minutes 7 seconds

1 year ago

#53: Growth & dialogue in the stakeholder economy with Miltton's Fredrik Heinonen

Fredrik Heinonen is a partner and Deputy Managing Director at Miltton, a Nordic consultancy specializing in communications, insight, and strategy. We discuss the agency’s journey from 4 to 400 employees, navigating the different phases of growth, the rising importance of stakeholder management, effective communication in a noisy world, attracting top talent, and more. Learn more: https://miltton.com/ https://generogrowth.com/ https://www.linkedin.com/in/fredrik-heinonen-42a58b1/ (0:00) Introduction (1:18) The early days of Miltton (5:15) Why is Sweden so good at communications and marketing? (8:10) Attracting and retaining talent (13:45) Internal communications at Miltton (19:15) The stakeholder economy (22:30) Developing insights that drive strategy (25:15) How to communicate effectively in this day and age