#61: Carl Haglund on transforming Veritas and why Finland must reform

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The Growth Pod

Genero

71 episodes

1 week ago

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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#61: Carl Haglund on transforming Veritas and why Finland must reform

The Growth Pod

59 minutes 11 seconds

6 months ago

#61: Carl Haglund on transforming Veritas and why Finland must reform

Since joining Veritas, Carl Haglund has led the pension company to record-breaking growth in a highly regulated industry. We talk about how he and his team made it happen, the CEO’s role in sales, and how customer experience became their advantage. With Carl’s background in politics and 5B€ in assets under management, we also discuss investing, geopolitics, and why Finland isn’t growing.

Learn more:

https://veritas.fi/

https://generogrowth.com/

https://www.linkedin.com/in/carl-haglund-30b2172/

(00:00) Introduction

(00:30) Why Carl joined Veritas

(05:45) Transforming a legacy pension company

(15:00) Customer experience as a competitive edge

(21:42) Selling as a CEO

(25:30) Why isn’t Finland growing?

(44:00) Investing, macro, geopolitics, and defense