#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal

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The Growth Pod

Genero

72 episodes

1 week ago

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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Business

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#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal

The Growth Pod

1 hour 5 minutes 16 seconds

1 month ago

#72: How to build a winning e-com/consumer brand in 2026 with Aida Jammal

eEquity is one of the Nordics’ most active e-commerce investors. We sat down with partner Aida Jammal to discuss what it really takes to build a strong consumer brand in today’s market. We cover customer obsession, competing with low-price Chinese players, the financial metrics investors look for, common mistakes, how to think about discounting, and more.

(0:00) Introduction

(0:27) eEquity’s background and strategy

(3:35) The current state of e-commerce

(8:35) Unit economics, growth vs profitability

(13:25) What a “dream P&L” looks like

(23:13) Green and red flags, looking beyond metrics

(34:03) What founders need to focus on

(41:14) Discounting and customer obsession

(49:00) Influencer brands, competing with Temu ja Shein

(57:48) The future of e-commerce in the Nordics

Learn more:

https://generogrowth.com

https://www.eequity.se/

se.linkedin.com/in/aidajammal