Trulock Chokes president Scott Trulock gives us his views on the values required to be a successful family business, why the company has almost 3,000 SKUs, and what the future holds for the shooting industry as a whole.

“We believe that our customers are buying a part of the Trulock brand reputation when they buy from us. We stand behind that 100 per cent. If you’re going to spend your money on our product, we want you to be satisfied.”

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