The Handcrafted Podcast: The Business of making things
Paul Mencel
39 episodes
5 days ago
Make 2026 your year!!! : Join the Community Summary: In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consistency—showing up even when life is full, tiring, or uncertain. Recorded just days after the birth of his first son, the episode reflects on commitment, accountability, and why doing the hard things is often what leads to the most meaningful outcomes. Paul also looks ahead to the new year, encouraging listeners who want re...
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Make 2026 your year!!! : Join the Community Summary: In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consistency—showing up even when life is full, tiring, or uncertain. Recorded just days after the birth of his first son, the episode reflects on commitment, accountability, and why doing the hard things is often what leads to the most meaningful outcomes. Paul also looks ahead to the new year, encouraging listeners who want re...
The Handcrafted Podcast: The Business of making things
16 minutes
4 months ago
Different Beats Best: Be the Purple Cow
In this episode of The Handcrafted Podcast, Paul revisits Seth Godin’s Purple Cow and lays out how makers break through by being deliberately different rather than chasing “best.” Sparked by a marketing convo earlier in the day, he reframes how to position a craft business so it stands out in a sea of look-alike messaging. He distills the approach into a set of practical moves: Difference over “best.” Compete by being meaningfully distinct, not by claiming superiority.Name your edge. Replace ...
The Handcrafted Podcast: The Business of making things
Make 2026 your year!!! : Join the Community Summary: In this short, personal holiday episode, Paul checks in with listeners to talk about the importance of consistency—showing up even when life is full, tiring, or uncertain. Recorded just days after the birth of his first son, the episode reflects on commitment, accountability, and why doing the hard things is often what leads to the most meaningful outcomes. Paul also looks ahead to the new year, encouraging listeners who want re...
